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Issue Info: 
  • Year: 

    2020
  • Volume: 

    9
  • Issue: 

    4 (35)
  • Pages: 

    1-14
Measures: 
  • Citations: 

    0
  • Views: 

    1531
  • Downloads: 

    0
Abstract: 

An International Ecosystem of Marketing is a network of different actors whose success and survival depend on each other. This concept implies that organizations should not be considered as separate actors but as part of an Ecosystem. The main objective of the current research is to design an International Marketing Ecosystem for small and medium-sized enterprises (SMEs). In fact, this study was designed to identify the main actors of the International Marketing Ecosystem for small and medium-sized enterprises. The methodology used in this research is a combination of qualitative and quantitative methods. The statistical population of this study is Tehran's small and medium-sized enterprises which have an experience in International markets. The statistical sample of this research is also experts and professors who are familiar with the topic of this research and managers with experince of small and medium-sized companies which were identified through snowball sampling technique. In the qualitative phase, the grounded theory method has been used. A total of 126 codes were identified in the form of sentences, pseudo-sentences, and words. The afforementioned codes are categorized into 24 concepts and 7 categories that include the following seven categories as major players in the International Marketing Ecosystem for small and medium enterprises: government, capital, market, nongovernmental organizations, infrastructures, culture, and educational institutions. In the quantitative part, for the confirmation of identified elements in the territory of the International Marketing Ecosystem, a researcher-made questionnaire, which was the result of the output of the qualitative research section, was distributed to 130 managers of the small and medium-sized enterprises in Tehran. Finally, the identified elements in the form of an International Marketing Ecosystem were designed by using expertise opinions.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2017
  • Volume: 

    9
  • Issue: 

    3
  • Pages: 

    551-572
Measures: 
  • Citations: 

    0
  • Views: 

    1035
  • Downloads: 

    0
Abstract: 

This study examines the mentality and ideas of entrepreneurs to the issue of International Marketing Ecosystem. This study is a mixed method exploratory research that has been conducted using Q methodology. The participants of this research include: 8 professors who were already familiar with the research topic as well as directors and managers of small and medium companies in Tehran who have enough experience in International markets. The discourse of the present study were collected from various resources and then were evaluated. From among 74 Q-phrases, only 43 were selected as the sample for the present study. After collecting data from sorted Q-phrases, the data were analyzed using Q-factor analysis. Distribution analysis showed that there could be two distinct paradigms of research among the participants about the scope of International Marketing Ecosystem elements that will encompass about 68/388 percent of the total variance explained. These two mental paradigms are "state and the culture" and "capital and infrastructure", respectively. The importance and prioritization factors were identified based on the mental models. Finally, the strategies for the use of these agents were proved to be effective on the success of entrepreneurial companies.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    5
  • Issue: 

    2
  • Pages: 

    135-154
Measures: 
  • Citations: 

    0
  • Views: 

    1666
  • Downloads: 

    0
Abstract: 

Digital entrepreneurship Marketing Ecosystem as a new form of business organization that uses effective resources. Investigating the studies and previous studies, the researchers first extracted the concepts, but due to the non-relevance of some of the factors extracted to the current state of Iran's retail retailers, using the two methods of interviewing and Delphi, experts were used. . The research method is a qualitative and quantitative mixture and is considered as an objective, developmental, and applied goal. Firstly, through an interview with 18 experts, the components were identified. The initial model was then developed by 12 Internet Retailers Managers and 3 Academic Experts 98 Indicators and 25 Concepts of the digital entrepreneurship Marketing Ecosystem of Internet Retail Companies. In the third step, in order to confirm the initial model, experts were interviewed and managers of the Internet retailer were interviewed and classified by exploratory factor analysis method. Based on the results, external factors, internal, values, and casting actors constructed the final model. The final model provides new concepts for product development through interactive investment, integrated channels, Bigdata, sustainable services, shared economies, Prosumer, and the existence of various actors.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

Ravanbakhsh Mokarram

Issue Info: 
  • Year: 

    2023
  • Volume: 

    8
  • Issue: 

    13
  • Pages: 

    107-117
Measures: 
  • Citations: 

    0
  • Views: 

    166
  • Downloads: 

    30
Abstract: 

Wetlands are among the most important and endangered global Ecosystems and provide a set of Ecosystem services to society. Wetland management is an active process of supporting Ecosystem services, because human activity simultaneously extracts economic and social benefits from Ecosystem services, so in order to maintain these services for a long time and sustainably, quick balance through planning and decision appropriate selection is required. In Iran, based on the 4th, 5th and 6th development plans of the country, the Environmental Protection Organization has been obliged to implement the ecological management program in cooperation with other organizations and main stakeholders. The Integrated management plan is a strategy for the integrated management of water, land and livelihood resources that promotes conservation and sustainable use in a balanced manner. Integrated management plan of Amirkelayeh International wetland has been prepaired in the form of an International plan for the protection of Iran's wetlands. The method used is strategic planning system. This management plan has been prepared based on the results of educational and consultative workshops and with the participation of representatives of major local and provincial groups. In this research, the general framework of the prepaired plan, including strategic and special objectives, and priority actions to achieve the final goal and vision, has been examined.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

WHITELAK J. | PIMBLETT C.

Issue Info: 
  • Year: 

    1997
  • Volume: 

    10
  • Issue: 

    3
  • Pages: 

    45-66
Measures: 
  • Citations: 

    1
  • Views: 

    171
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

SHETH J.N. | SHARMA A.

Issue Info: 
  • Year: 

    2005
  • Volume: 

    22
  • Issue: 

    6
  • Pages: 

    611-622
Measures: 
  • Citations: 

    1
  • Views: 

    151
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2020
  • Volume: 

    24
  • Issue: 

    1
  • Pages: 

    131-152
Measures: 
  • Citations: 

    0
  • Views: 

    1257
  • Downloads: 

    0
Abstract: 

Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations success in both intra and International areas. Present study aims to find International managers competencies by means of grounded theory. Applying theoretical method of sampling, 10 of the most famous and successful Iranian organizations, working in International markets have been chosen as the sample of study. Findings contain 99 concepts through open coding, 18 categories through axial coding and 6 main concepts through selective coding. According to the results, the main phenomenon of this research is the process of extracting of International Marketing managers competencies considering the causal factors (mathematical intelligence, cultural intelligence and personality traits), contextual factors (performance of Iranian consultants, performance of chambers of commerce and confounding factors (economic, political, and cultural conditions) through strategies such as work and life experience in the destination country, extensive and systematic market, customers and consumers research, and the formation of a broader network of relationships, which would finally lead to promotion of national brand status, rising of Iranian brand awareness, and increasing of national brand value.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

RUYTER K.D. | BIRGELEN M.V.

Issue Info: 
  • Year: 

    1998
  • Volume: 

    7
  • Issue: 

    2
  • Pages: 

    185-202
Measures: 
  • Citations: 

    1
  • Views: 

    96
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

Issue Info: 
  • Year: 

    1393
  • Volume: 

    1
  • Issue: 

    2
  • Pages: 

    0-0
Measures: 
  • Citations: 

    0
  • Views: 

    468
  • Downloads: 

    0
Keywords: 
Abstract: 

لطفا برای مشاهده متن کامل این مقاله اینجا را کلیک کنید.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

SINKOVICS R.R.

Issue Info: 
  • Year: 

    2005
  • Volume: 

    8
  • Issue: 

    1
  • Pages: 

    9-38
Measures: 
  • Citations: 

    1
  • Views: 

    139
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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